Demand Marketing Manager 

Position Overview 

IRIS Software Group is seeking a Demand Marketing Manager to lead strategic marketing initiatives for our Managed Payroll solutions in the Americas market. This role is ideal for a seasoned B2B marketer with a strong background in digital-first demand generation, account-based marketing, and pipeline acceleration. You will be responsible for developing and executing integrated marketing strategies that drive measurable revenue impact, while leading cross-functional collaboration across marketing, sales, and product teams. 

Reporting to the Director, Demand Gen for HCM, you will play a pivotal role in shaping go-to-market plans and optimizing campaign performance. This is a high-impact role for a marketing leader who thrives in a fast-paced, growth-oriented environment.  

Key Responsibilities 

• Lead the development and execution of integrated, multi-channel demand generation strategies to drive qualified pipeline and revenue growth for Managed Payroll solutions. 

• Own and optimize account-based marketing (ABM) programs, aligning closely with sales to target high-value accounts and accelerate deal velocity. 

• Collaborate with product marketing to refine messaging, positioning, and persona insights across the buyer journey. 

• Oversee campaign planning, execution, and performance analysis across digital channels including webinars, email, paid media, content syndication, and social media. 

• Manage relationships with internal stakeholders and external agencies to ensure timely delivery of high-impact marketing assets and programs. 

• Analyze campaign performance using marketing analytics tools; provide actionable insights and recommendations to improve ROI. 

Required Skills and Experience 

• Bachelor’s degree in Marketing, Communications, or related field; Master’s degree a plus. 

• 7+ years of B2B marketing experience, with a strong emphasis on digital demand generation, content development and ABM. 

• Proven track record of building and scaling marketing programs that drive measurable pipeline and revenue growth. 

• Experience in marketing technology platforms such as Salesforce, Marketo, and analytics tools (Google Analytics, SEMrush, Search Console, Hotjar, etc.). 

• Strong leadership, project management, and cross-functional collaboration skills. 

• Excellent communication and presentation abilities. 

• Self-starter with a strategic mindset and a passion for driving results.